Real Wins. Real Trust. Real Growth.
Explore how cybersecurity firms like yours turned proof into pipeline with trust-first marketing systems built for complex buyers.
From Scattershot to Strategic — Helping a Cybersecurity MSP Find Its Niche
The Problem
A cybersecurity Managed Service Provider (MSP) approached us with a pressing issue: they were struggling to retain clients long-term. After diving into their operations, the cause was clear—they were targeting too broad an audience, ranging from startups to residential users. Without a defined niche, their messaging lacked focus and their brand failed to resonate.
How We Fixed It
We worked closely with the leadership team to refine their positioning. Together, we agreed to focus exclusively on mid-sized businesses—organizations with 50 to 200 endpoints that needed consistent, scalable cybersecurity solutions. A hyper-targeted Facebook ad campaign was launched, leveraging A/B testing to identify the most responsive sub-segment within this niche.
The Results
In just 31 days, and with a tightly managed ad spend of $1,509.72, the campaign delivered:
- 298 landing page views
- Cost per landing page view: $5.07
The strong engagement led the client to extend the campaign by an additional three months.
Standing Out in a Saturated Cybersecurity Consulting Market
The Problem
A solo cybersecurity consultant was struggling to stay afloat amid a rapidly growing field of competitors. Despite her advanced certifications and solid portfolio, her services were getting lost in the noise. The issue wasn’t her expertise—it was visibility.
How We Fixed It
Rather than producing our own graphics and ad creatives, we empowered the consultant to design the visuals herself, showcasing her skills through the very ads that promoted her. We emphasized authenticity in the copy and crafted messaging that highlighted her deep technical knowledge, particularly in compliance audits and incident response.
The Results
Over a 30-day period with an ad budget of $1,464.90, the campaign achieved:
- 279 landing page visits
- Cost per visit: $5.25
More importantly, the leads converted into discovery calls that reignited her client pipeline.
Helping a Cybersecurity Caterer Pivot Post-Crisis (Rebranded as a Humanitarian-Focused MSP)
The Problem
A cybersecurity firm that had pivoted to offering discounted endpoint protection and monitoring to vulnerable populations during a crisis (e.g., nonprofits, shelters, and elderly-care centers) was ready to return to B2B services post-pandemic—but wasn’t sure how to re-enter the market.
How We Fixed It
We built an SEO-optimized landing page that highlighted the firm’s community-focused values while showcasing its technical expertise in endpoint security and patch management. Through a focused Facebook ad campaign and the use of testimonial videos from previous nonprofit clients, we built credibility and visibility.
The Results
With a modest ad budget of $477.36 over one month, the client received:
- 50 landing page views
- Cost per view: $9.55
Several of those views converted into qualified leads, many of whom became long-term business clients.
Increasing Visibility for a Cybersecurity SaaS Provider
The Problem
A B2B cybersecurity SaaS company came to us with a simple ask: “Get people to our landing page—we’ll handle the conversion.” Their product, a threat-detection dashboard for compliance teams, was strong, but lacked online visibility.
How We Fixed It
We audited their landing page—everything was in place: fast load speed, strong CTAs, and conversion-optimized copy. The only thing missing was traffic. We launched a laser-focused Facebook campaign using A/B testing to pinpoint the ideal mix of messaging and creative for compliance managers and IT heads in mid-market firms.
The Results
Within just five days, with an ad spend of $203.65, the campaign delivered:
- 39 highly qualified leads
- Cost per lead: $5.22
The client immediately extended the campaign by two more months after the strong early results.
Let’s Turn Your Case Wins Into Conversion Wins
You’re already delivering secure outcomes. Let us help you scale that credibility into consistent demand and trusted sales conversations.
Green Light helps cybersecurity companies scale without compromising trust. We engineer secure, credibility-first marketing systems that convert technical wins into deal-ready growth.
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